ALMATY – The logo of the Bidding Campaign to host the 2017 Winter Universiade was presented at the celebrations dedicated to the City Day of Almaty on September 18th, 2011.
Thousands Almaty citizens and guests were able to attend the presentation. As part of the presentation, a special wall was set up where the guests of the City Day left their messages for the Universiade.
The letter ‘U’ featured in the logo is an essential element of all Universiade logos. The silhouette of an apple with a green leaf is a symbol of Almaty, the candidate city, and the mountain peaks represent the natural beauty of Kazakhstan as well as aspiration towards high achievements in sports. The logo is designed in bright colors emphasizing modernity and an environmentally friendly approach – one of the major elements of the general concept.
(Source: Almaty Bidding Committee)
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